:root {
  --black: #0F0F0F;
  --dark: #1A1A1A;
  --amber: #F59E0B;
  --white: #FAFAFA;
  --grey: #888888;
  --border: #2A2A2A;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

body {
  background: var(--black);
  color: var(--white);
  font-family: 'Source Sans 3', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Archivo Black', sans-serif;
  font-weight: 400;
  line-height: 1.1;
}

/* NAV */
.nav {
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 20px;
}
.nav-logo {
  font-family: 'Archivo Black', sans-serif;
  font-size: 18px;
  letter-spacing: 0.02em;
}
.nav-tagline {
  font-size: 13px;
  color: var(--grey);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.nav-links {
  margin-left: auto;
  display: flex;
  align-items: center;
  gap: 12px;
}
.nav-link {
  font-size: 14px;
  font-weight: 600;
  color: var(--amber);
  text-decoration: none;
  padding: 8px 16px;
  border: 1px solid var(--amber);
  border-radius: 2px;
  transition: background 0.15s;
}
.nav-link:hover { background: rgba(245,158,11,0.1); }
/* Secondary nav link — same amber text, no border fill */
.nav-link-secondary {
  border-color: var(--border);
  color: var(--grey);
}
.nav-link-secondary:hover {
  border-color: var(--amber);
  color: var(--amber);
  background: transparent;
}

/* HERO */
.hero {
  padding: 80px 40px 100px;
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--amber);
  margin-bottom: 20px;
  font-weight: 600;
}
.hero h1 {
  font-size: clamp(52px, 6vw, 80px);
  color: var(--white);
  margin-bottom: 28px;
}
.hero-sub {
  font-size: 18px;
  color: var(--grey);
  line-height: 1.7;
  max-width: 440px;
}
.hero-right {
  display: flex;
  justify-content: center;
}
.mockup-stack {
  display: flex;
  gap: 16px;
  align-items: flex-end;
}
.mockup-phone {
  width: 120px;
  border: 1px solid var(--border);
  border-radius: 16px;
  overflow: hidden;
  background: var(--dark);
}
.mockup-screen {
  padding: 12px;
}
.mock-label {
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--grey);
  margin-bottom: 8px;
}
.mock-video {
  height: 180px;
  border-radius: 8px;
}
.mockup-phone:nth-child(1) .mock-video {
  background: linear-gradient(135deg, #2A1A0A 0%, var(--amber) 100%);
  opacity: 0.6;
}
.mockup-phone:nth-child(2) .mock-video {
  background: linear-gradient(135deg, #1A1A2A 0%, #3A2A6A 100%);
  opacity: 0.6;
}
.mockup-phone:nth-child(3) .mock-video {
  background: linear-gradient(135deg, #0A1A1A 0%, #0A4A4A 100%);
  opacity: 0.6;
}

/* FORMATS */
.formats {
  padding: 80px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.formats-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.section-label {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--amber);
  margin-bottom: 40px;
  font-family: 'Source Sans 3', sans-serif;
  font-weight: 600;
}
.format-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
}
.format-card {
  background: var(--black);
  padding: 36px;
  border: 1px solid var(--border);
}
.format-icon {
  font-size: 20px;
  color: var(--amber);
  margin-bottom: 16px;
}
.format-card h3 {
  font-size: 18px;
  margin-bottom: 12px;
}
.format-card p {
  color: var(--grey);
  font-size: 15px;
}

/* FEATURES */
.features {
  padding: 80px 40px;
}
.features-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.features-head {
  max-width: 600px;
  margin-bottom: 60px;
}
.features-head h2 {
  font-size: clamp(28px, 4vw, 42px);
  color: var(--white);
}
.features-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px 80px;
}
.feature-item {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}
.feature-dot {
  width: 8px;
  height: 8px;
  background: var(--amber);
  border-radius: 50%;
  margin-top: 8px;
  flex-shrink: 0;
}
.feature-item h4 {
  font-size: 16px;
  margin-bottom: 8px;
  color: var(--white);
}
.feature-item p {
  color: var(--grey);
  font-size: 14px;
  line-height: 1.6;
}

/* NICHES */
.niches {
  padding: 80px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.niches-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.niches-intro {
  color: var(--grey);
  font-size: 17px;
  max-width: 640px;
  margin-bottom: 48px;
  line-height: 1.7;
}
.niche-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 48px;
}
.niche-tag {
  background: var(--black);
  border: 1px solid var(--border);
  padding: 10px 20px;
  font-size: 14px;
  color: var(--white);
  font-family: 'Archivo Black', sans-serif;
}
.niche-highlight {
  border-left: 3px solid var(--amber);
  padding-left: 24px;
}
.niche-highlight p {
  color: var(--grey);
  font-size: 15px;
  line-height: 1.7;
  max-width: 580px;
}

/* PRICING */
.pricing {
  padding: 80px 40px;
}
.pricing-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 40px;
  margin-bottom: 40px;
}
.price-card {
  background: var(--dark);
  padding: 36px;
  border: 1px solid var(--border);
}
.price-card-accent {
  border-color: var(--amber);
}
.price-tier {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--grey);
  margin-bottom: 20px;
  font-weight: 600;
}
.price-amount {
  font-family: 'Archivo Black', sans-serif;
  font-size: 40px;
  color: var(--white);
  margin-bottom: 28px;
}
.price-amount span {
  font-size: 18px;
  color: var(--grey);
  font-family: 'Source Sans 3', sans-serif;
}
.price-features {
  list-style: none;
}
.price-features li {
  font-size: 14px;
  color: var(--grey);
  padding: 8px 0;
  border-top: 1px solid var(--border);
}
.price-features li:first-child {
  border-top: none;
}
.pricing-note {
  color: var(--grey);
  font-size: 14px;
  font-style: italic;
}

/* CLOSING */
.closing {
  padding: 100px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
}
.closing-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.closing h2 {
  font-size: clamp(32px, 5vw, 56px);
  color: var(--white);
  margin-bottom: 32px;
}
.closing p {
  color: var(--grey);
  font-size: 17px;
  max-width: 600px;
  line-height: 1.7;
}
.closing-cta {
  margin-top: 24px;
  color: var(--white) !important;
}

/* FOOTER */
footer {
  padding: 32px 40px;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 20px;
}
.footer-logo {
  font-family: 'Archivo Black', sans-serif;
  font-size: 16px;
}
.footer-copy {
  font-size: 13px;
  color: var(--grey);
}

/* MOBILE */
@media (max-width: 768px) {
  .hero-inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .hero h1 { font-size: 44px; }
  .mockup-stack { gap: 10px; }
  .mockup-phone { width: 90px; }
  .mockup-screen { padding: 8px; }
  .mock-video { height: 130px; }
  .format-grid,
  .features-grid {
    grid-template-columns: 1fr;
  }
  .pricing-grid {
    grid-template-columns: 1fr;
  }
  .hero, .formats, .features, .niches, .pricing, .closing {
    padding: 60px 24px;
  }
  .nav { padding: 16px 24px; }
  .niche-list { gap: 8px; }
  .niche-tag { font-size: 13px; padding: 8px 14px; }
  .lead-form-section { padding: 60px 24px; }
  .form-row--two { grid-template-columns: 1fr; }
}

/* =====================
   CTA BUTTON
   ===================== */
.btn-cta {
  display: inline-block;
  background: var(--amber);
  color: var(--black);
  font-family: 'Archivo Black', sans-serif;
  font-size: 16px;
  padding: 16px 32px;
  border: none;
  cursor: pointer;
  text-decoration: none;
  border-radius: 2px;
  transition: opacity 0.15s;
  line-height: 1;
}
.btn-cta:hover { opacity: 0.88; }
.btn-cta:disabled { opacity: 0.5; cursor: not-allowed; }
.hero-cta { margin-top: 32px; }
.closing-btn { margin-top: 32px; }

/* =====================
   CLOSING SECTION (CTA button adds margin)
   ===================== */
.closing-inner { display: flex; flex-direction: column; align-items: flex-start; }

/* =====================
   LEAD CAPTURE FORM
   ===================== */
.lead-form-section {
  padding: 100px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
}
.lead-form-inner {
  max-width: 760px;
  margin: 0 auto;
}
.lead-form-headline {
  font-size: clamp(28px, 4vw, 44px);
  color: var(--white);
  margin-bottom: 16px;
}
.lead-form-sub {
  color: var(--grey);
  font-size: 17px;
  line-height: 1.7;
  max-width: 600px;
  margin-bottom: 48px;
}

.lead-form { display: flex; flex-direction: column; gap: 24px; }

.form-row { display: grid; gap: 20px; }
.form-row--two { grid-template-columns: 1fr 1fr; }

.form-group { display: flex; flex-direction: column; gap: 8px; }
.form-group label {
  font-size: 13px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--grey);
}
.form-group .req { color: var(--amber); }
.form-group input,
.form-group select,
.form-group textarea {
  background: var(--black);
  border: 1px solid var(--border);
  color: var(--white);
  font-family: 'Source Sans 3', sans-serif;
  font-size: 16px;
  padding: 14px 16px;
  border-radius: 2px;
  outline: none;
  transition: border-color 0.15s;
  width: 100%;
}
.form-group input::placeholder,
.form-group textarea::placeholder { color: #444; }
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus { border-color: var(--amber); }
.form-group select {
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%23888' stroke-width='2'%3E%3Cpolyline points='6 9 12 15 18 9'%3E%3C/polyline%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 14px center;
  padding-right: 40px;
  cursor: pointer;
}
.form-group select option { background: var(--dark); }
.form-group textarea { resize: vertical; min-height: 100px; }

.form-error {
  background: #3A1010;
  border: 1px solid #7A1010;
  color: #FFA0A0;
  padding: 12px 16px;
  font-size: 14px;
  border-radius: 2px;
}

#lead-form .btn-cta {
  align-self: flex-start;
  font-size: 17px;
  padding: 18px 36px;
}

/* THANK YOU STATE */
.lead-thankyou {
  text-align: center;
  padding: 60px 20px;
}
.thankyou-icon {
  width: 64px;
  height: 64px;
  background: var(--amber);
  color: var(--black);
  font-size: 32px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 28px;
  font-family: 'Archivo Black', sans-serif;
}
.lead-thankyou h2 {
  font-size: clamp(28px, 4vw, 42px);
  color: var(--white);
  margin-bottom: 20px;
}
.lead-thankyou p {
  color: var(--grey);
  font-size: 17px;
  line-height: 1.7;
  max-width: 500px;
  margin: 0 auto 16px;
}
.thankyou-note {
  font-size: 14px !important;
  color: var(--amber) !important;
  font-weight: 600;
}

/* =====================
   NICHE LANDING PAGES (roofers / detailers)
   ===================== */

.niche-pains {
  padding: 80px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.niche-pains-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.pains-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 4px;
}
.pain-card {
  background: var(--black);
  border: 1px solid var(--border);
  padding: 36px;
}
.pain-num {
  font-family: 'Archivo Black', sans-serif;
  font-size: 40px;
  color: var(--amber);
  opacity: 0.3;
  margin-bottom: 20px;
  line-height: 1;
}
.pain-card h3 {
  font-size: 20px;
  color: var(--white);
  margin-bottom: 16px;
  line-height: 1.2;
}
.pain-card p {
  color: var(--grey);
  font-size: 14px;
  line-height: 1.7;
}

.niche-deliverables {
  padding: 80px 40px;
}
.niche-deliverables-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.niche-deliverables h2 {
  font-size: clamp(28px, 4vw, 44px);
  color: var(--white);
  margin-bottom: 48px;
}
.deliverables-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 32px;
  max-width: 760px;
}
.deliverables-list li {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}
.deliverable-dot {
  width: 10px;
  height: 10px;
  background: var(--amber);
  border-radius: 50%;
  margin-top: 6px;
  flex-shrink: 0;
}
.deliverables-list li div {
  font-size: 16px;
  color: var(--grey);
  line-height: 1.7;
}
.deliverables-list li strong {
  color: var(--white);
}

.niche-social-proof {
  padding: 60px 40px;
  background: var(--dark);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.niche-social-proof-inner {
  max-width: 760px;
  margin: 0 auto;
}
.proof-card {
  border-left: 3px solid var(--amber);
  padding-left: 28px;
}
.proof-quote {
  font-size: 18px;
  color: var(--grey);
  line-height: 1.7;
  font-style: italic;
  margin-bottom: 16px;
}
.proof-attr {
  font-size: 13px;
  color: #555;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

/* "Who we work with" strip — home page */
.who-strip {
  padding: 48px 40px;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.who-strip-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 32px;
  flex-wrap: wrap;
}
.who-strip-label {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--grey);
  font-weight: 600;
  white-space: nowrap;
}
.who-strip-links {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}
.who-strip-link {
  display: inline-block;
  border: 1px solid var(--border);
  color: var(--white);
  font-size: 14px;
  font-family: 'Archivo Black', sans-serif;
  padding: 10px 20px;
  text-decoration: none;
  transition: border-color 0.15s, color 0.15s;
}
.who-strip-link:hover {
  border-color: var(--amber);
  color: var(--amber);
}

@media (max-width: 768px) {
  .pains-grid { grid-template-columns: 1fr; }
  .niche-pains,
  .niche-deliverables,
  .niche-social-proof { padding: 60px 24px; }
  .who-strip { padding: 32px 24px; }
  .who-strip-inner { gap: 20px; }
}